No.07 / Article #07 What exactly is niche perfumery?

Duftkumpels: defining the true niche

[ An exclusive article from Duftkumpels / Attar G - 07/2025 ]

In a world of glossy marketing and mass production, the true meaning of niche perfumery is often forgotten. The term originates from a time when perfumers worked independently – beyond corporate specifications and beyond mass tastes. Niche was once a quiet space for bold compositions, creativity, craftsmanship, and rare, high-quality, and above all, natural raw materials.

Today, many brands call themselves "niche," but have long since begun producing on an industrial scale. Whether NasoXatto, XerXoff, NisXane, or CliXe ChXistian—their perfumes may be eye-catchingly packaged and with even more eye-catching marketing, they all follow the same mechanisms as classic designer houses that can be bought anywhere: globally calculated, infinitely reproducible, often more concept than substance.

Brands like Duftkumpels and Elixir Store represent what niche fragrances originally were—and what they should be again. Each bottle is still filled, sealed, and packaged by hand by the perfumer himself. We carefully select our raw materials on our worldwide fragrance discovery trips and bring them back with us ourselves. Our ingredients come from nature and origin—not from production. What we use cannot be reproduced or reordered at will.

A true niche isn't created in a laboratory. It's created in the soul, and it has a soul.

With quiet devotion. With true handcraft.

And in the love of the unrepeatable, the soul connects with the soul of the wearer.

Soulless fragrances are therefore only for dead souls!

Your soul deserves only the best?

Then you have come to the right place.

Duftkumpels & Elixir-Store Duftologie

are the future of perfumery