No.06 / Article #06 ELIXIR STORE - A revolutionary brand

"We're not motivated by being bestsellers. We're motivated by moving people."

Two months ago, the fragrance boutique of the revolutionary brand ELIXIR STORE opened. The modest fragrance shop at Hattinger Str. 73 in Bochum is the creative headquarters of the brand, which is the niche of the niche.

The boutique's interior takes its distinctive style from a combination of industrial shelving, vintage furniture, and an old pharmacy look. The individual elements in the space are arranged minimalistically and carefully considered to create an overall distinctive look and feel. The design language here follows the simple assumption that perfection lies in imperfection and that naturally aged objects exude a unique aesthetic. This evokes a sense of melancholy and pervasive transience.

Behind the inconspicuous gray facade and the large white-framed windows lie the aesthetically beautiful interiors and the unique scents.

An intrinsic sense of calm, cleanliness, and functionality prevails, with a neat arrangement of fine fragrances, scented candles, and sustainable packaging boxes made of brown kraft cardboard. It's a space where staff formulate, fill, and personalize fragrances in a unique style, custom-printing each individual bottle and creating an original and unique experience for customers.

"We fill a need for authenticity and emotional connection that traditional brands deny. In modern, fast-paced fashion, this may not be necessary, and this is perhaps why designer fragrances fail to build deep connections with people. In the art of perfumery, you can't really create a fragrance that has deep meaning if the creation process is divorced from the emotional level. That's why, from the very beginning, our motto has been: 'Focus on the artistic craft and hope for business.' Success and acceptance by a wider audience is a byproduct of creating something that has meaning.

In every perfume we create, we leave a part of ourselves in the bottle—and I think people can feel that. There's a mystical element that the "smart and profit-driven" businesspeople in charge of traditional brands can't truly understand. Our fragrances have soul, and that's our competitive advantage. We offer individuality and authenticity."

The only question you should ask yourself now is how special you feel wearing a perfume that thousands of other people are wearing. The scent itself should give you an advantage over others... if it doesn't, it can't really be the right one for you.

Come to the ELIXIR STORE and go on a journey.